Creating a brand identity and style guide for the artisans who practice the craft of Tholu Bommalata (shadow puppetry). The process was a collaborative work. My process is shown at the end.
Here you can see my process and the sketches of the logos which were also considered. A lot of thought and care was put into creating this identity. Experimentation with wordmarks, typography, traditional emblems, abstract marks were also considered before settling in on the final illustrative combination mark.
